According to data from Investesp, not offering customers a checkout option is a leading cause of cart abandonment. Around 14% of online shoppers said forcing them to USA Phone Number List log in to complete a purchase was reason enough for them to abandon the process a more serious obstacle than asking for too much information and an overly complex checkout experience: Cart abandonment reasons for abandoned cart abandonment Image USA Phone Number List via Invesp By offering a checkout option to guests, you 'll have to sacrifice some of that sweet, sugary data that marketers crave. However, you'll also make things a whole lot easier for your customers, which is exactly what they want.
The easier it is for people to buy from you, the more sales you will make. Additionally, if you provide as smooth an online shopping experience as possible, you may find that previous customers are more willing to not only buy from you again in the future, but also to USA Phone Number List create accounts for take advantage of loyalty programs and other incentives. 9. Offer a rock-solid money-back guarantee (or other assurances) Hesitation and uncertainty are the USA Phone Number List mortal enemies of e-commerce retailers. The more you can do to preemptively overcome potential objections or continually reassure prospects, the more likely you are to see your conversion rates increase.
One of the best ways to overcome hesitation in the online buying process is to offer ironclad money back guarantees or other assurances. Due to the nature of e-commerce, there is a great deal of trust in the transaction process. Users USA Phone Number List cannot "see" what they are buying, only images. They can't touch it, smell it, kick the tires - they only have what you give them to go on, and that's before you even factor in the 'send the info' element. credit card in the ether' of experience. Sure, e-commerce has come a long way since USA Phone Number List Amazon's debut in 1994 (!), but there's still a lot of hesitation and uncertainty for online retailers to overcome. Shopping cart abandonment preemptively overcomes risk aversion Great examples of preventative risk aversion prevention by Neil Patel