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One of the best ways to overcome hesitation in the online buying process is to offer ironclad money back guarantees or other assurances. Due to the nature of e-commerce, there is a great deal of trust in the transaction process. Users USA Phone Number List cannot "see" what they are buying, only images. They can't touch it, smell it, kick the tires - they only have what you give them to go on, and that's before you even factor in the 'send the info' element. credit card in the ether' of experience. Sure, e-commerce has come a long way since USA Phone Number List Amazon's debut in 1994 (!), but there's still a lot of hesitation and uncertainty for online retailers to overcome. Shopping cart abandonment preemptively overcomes risk aversion Great examples of preventative risk aversion prevention by Neil Patel
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