Around popular culture Ten thousand “heck yesses” and “hell yeahs,” please. I used the term “newsjacking” in 2012 and wrote a book about it, so this topic is close to my heart. It’s important for brands to first know what’s going on. Then, they must engage with their fans in a natural way on the most appropriate channels. I want to engage with certain brands and not others, so I get that cultural relevance’ is mission-critical. But every brand should at least have one channel where they engage in a public dialog with fans. Do it and do it well. Find out what’s working and do more of that. – Jon Burkhart, founder, TBC Global Limited Every brand should engage with fans on at least one channel, says jonburkhart via CMIContent TO TWEET Prep a strategy.
Crisis plan Brands need to have a solid social media strategy and crisis communication plan. Not all brands need to be on social media, and brands don’t need to post or comment on everything. I see a lot of “national day” posts from brands trying to shoehorn into a trending you lebanon phone number list provide hashtag On International Women’s Day 2022, two women created a bot that replied to brands posts with publicly available gender pay disparity details. Many brands scrambled to react to the bot, causing more damage. Posts need to align with the brand, not with what’s trending. – Penny Gralewski, senior director, product and portfolio marketing, DataRobot Choose the right ones It’s essential to partner with the right social media networks for the right reasons to reach the right audiences.
Michael Bordieri senior content solutions consultant, LinkedIn Join us at Content Marketing World 2022 for new ideas to drive your business, fuel your inspiration, and speed up your career. Register today and use promo code BLOG100 to save $100. Create brand connections Individuals regularly change companies (as they change jobs), which impacts the content they create and post. When the audience is connected to the brand, they are more likely to stay connected when the person behind the keyboard changes. – Ruth Carter evil genius Geek Law Firm.