Motivational sales training methods are improving on these traditional marketing methods, in response to the dual weaknesses elicited. The weaknesses of traditional marketing can be seen in two focal areas, with the inefficiency of the marketing method itself and the compounding nature of lost manpower. Sales training speakers have identified, such as in the aforementioned quote, that people have grown weary of such ads. Thus, the ineffectiveness of such methods does not bode well for increased business, as well as the virtually lost budget money. Additionally, the issue is compounded. In many of these traditional marketing methods, such as phone calls and in-person prospecting, if these methods prove ineffective in themselves, the business wasting valuable resources. This becomes an additional and devastating loss in today's market.
As businesses are introduced to newer Sales 2.0 tools, the general inefficiency of traditional marketing methods are much improved upon. The first thing Sales 2.0 tools improve upon is in regards to direct advertising costs. Sales and Phone Number List marketing training groups are discovering the power of these tools, and for a much lower cost than traditional means. These newer methods can be obtained for no cost. And if money is to be spent somewhere, these networks and tools represent smart options for the money. In the second instance of the improvement of Sales 2.0 tools, manpower is saved. Time wasted by the staff in regards to traditional methods is remedied. Sales team training can focus on utilizing these networks and tools, thus saving the team's time with ineffective traditional methods.
Before getting into examples of starting points in Sales 2.0 tools, it is important that sales management training groups and other businesses recognize the effectiveness of such tools. With the scope of certain websites, tools, and online networks, literally millions of people can be reached, especially on the internet. In an article run by the New York Times (online on 7.10.2007), David Appelbaum, vice president for marketing at BigFix explains a marketing initiative run by the company: "'Forty-five percent of the Web traffic to our main corporate site was originating from the viral campaign' last fall, he adds, and it is 'still driving traffic.'" In the article Mr. Appelbaum reported that the campaign generated 400,000 customers.