The best email automation tools are must-have investments for today's growing businesses. Today, email remains the best way to reach and nurture your target audience, and email automation solutions are critical to sending the right message at the right time.
About 89% of marketers use email as their primary channel for reaching customers, which would not be possible without email automation software. Our research shows that HubSpot is one of the best solutions for marketing today.
The tool allows business leaders to set up automated workflows to send customers important information every time they sign up for the newsletter, make a purchase, or even leave something in their basket. It even has a free CRM solution and SMS marketing features.
So how does HubSpot compare to some of the other best email automation tools?
hubspot email marketing - Best Email Automation Tools
HubSpot is a comprehensive tool that integrates sales, customer service and marketing into one ecosystem. This HubSpot environment is a comprehensive solution for business growth, designed to go beyond things like email marketing and landing pages. HubSpot wants to ensure that businesses from all backgrounds can thrive in a competitive digital world.
HubSpot's functionality is divided into dedicated "hubs" that allow users to choose their preferred services, from email marketing to CRM access. CRM technology is free to use. There's also a free version of HubSpot's email marketing technology, making it easier for beginners to start your marketing campaigns.
While HubSpot may be a bit more sophisticated than some email marketing automation tools, it's also quite comprehensive. As your business grows, you can add new sales and marketing tools from different hubs. There are even tons of reports so you can keep track of which actions are most likely to give your team the best results.
Price? ? ? ?
There's a free version of HubSpot's email marketing tool available, but it's pretty straightforward. Before you start buying comprehensive advertising features, you need to consider how much you're really willing to spend on HubSpot.
You can upgrade to the Marketing Center's "Starter Pack" for just $42, but if you want full access to advertising features, the price can go all the way up to $655 -- that's what you pay per month.
A very innovative marketing tool
Ideal for combining sales, service and marketing
Autoresponder technology is easy to use
Built-in CRM with great segmentation
Free version for beginners
Convenient reporting and analysis
Can be complicated for beginners
quite expensive in some cases
Who is it best for? ✅
For fast-growing companies that need comprehensive service, marketing, and sales tools, HubSpot has a lot to offer. This comprehensive ecosystem is great for large enterprises, but may be too complex for some smaller brands.
From our current preferred email automation tool, Sendinblue started life as a simple and affordable option for email automation. Over time, the service has evolved to provide more features designed for the current market. It is now one of the world's top 100 software companies and has been named the best email automation tool by many publications.
Sendinblue not only provides automated email marketing, but aligns your email automation with other features like SMS marketing, chat and inbox integration to help teams get more done in one convenient place. Gain access to a CRM system so email list you can track important information about your audience and create personalized experiences.
The Sendinblue service also comes with in-depth segmentation tools, as well as the option to create a variety of tools for lead capture, including sign-up forms, landing pages, and even Facebook ads. While the exact features of Sendinblue will depend on the pricing plan you choose, you can rest assured that all products come with basic email tools and a high level of security.
Price? ? ? ?
Sendinblue is one of the most popular email automation tools out there because it's so affordable. With a free plan with unlimited contacts, you can send up to 300 emails per day and access chat for a single user. Premium plans include:
Lite: From $25/month, if you use Lite+, no daily sending limit, email support, and A/B testing and advanced stats
Premium: From $65 per month, features include everything on the Lite, plus marketing automation, landing pages, Facebook ads, multi-user access, and phone support.
Enterprise: Pricing by quote with all the features in Premium, including custom email volume, priority sending, landing pages, multi-user access, SSO, and priority support with a Customer Success Manager.
It's worth noting that pricing depends on the number of contacts you have.
Great prices and free options
Robust security and customer support
A/B testing and reporting capabilities
Live Chat for Customer Service
CRM built-in for customer relationship tracking
Template editor is limited
May take a while to learn all features
Who is it best for? ✅
If you're looking for a convenient, easy-to-use, affordable, omnichannel-enabled tool, Sendinblue really has it all. Great segmentation and built-in CRM make it a great tool for building deeper relationships with customers.
Another great option for an all-in-one marketing tech, Constant Contact is a popular automation service with countless features to explore. The solution simplifies the art of building relationships with your target audience through everything from deep segmentation to multi-channel marketing across social media and SMS.
Constant Contact allows companies to develop comprehensive funnels for nurturing leads. You get access to drag-and-drop tools for template customization, so your emails better fit your branding. There's also a range of AI-based tools for email suggestions and even website building, etc., so you can design your online presence.
Constant Contact shows you all the information you need to make the right decision with your target audience. You can check the loyalty of each prospect and try everything from A/B testing to coupons and gift cards to increase your chances of a sale.
Price? ? ? ?
Constant Contact has a very simple pricing method and charges a base fee of around $20 per month for email marketing based on your contact number. For email "Plus" that gives you access to SMS marketing and more, you'll pay at least $45 per month, and this number increases based on your number of contacts.
Comprehensive tools for omnichannel email marketing
Drag and drop template access
A/B testing and reporting
Featured Email Automation Tools
No need to worry about contracts
Convenient texting and social media options
Limited storage in the cloud
can get expensive soon
Who is it best for? ✅
Email marketing tools like Constant Contact are great for gaining a deep understanding of your audience and then connecting with those customers across multiple channels. An omnichannel environment is great for making your company a top consideration.