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Raihan Ali
Jun 29, 2022
In Political Forum
Getting a new customer in the B2B industry is much more complicated than in B2C. According to the Aberdeen Group, B2B buying cycles are getting longer. Senior executives, VPs, and directors across multiple B2B industries provided the following reasons: 77% agreed to conduct a more detailed ROI analysis before making a purchase decision. 78% said they "spend more time researching purchases." 75% agreed they “use more sources to research and review purchases.” Because more people are involved in purchasing decision-making in the B2B industry, it requires different customer acquisition techniques than B2C. That's why we interviewed B2B experts to share their tips that can help you win new customers custom t shirts effectively. 15 Strategies for Acquiring B2B Customers from the Experts Inbound Marketing My best advice for winning new customers is to find the right inbound marketing strategy for your B2B business. Incoming customers often have higher intent and need fewer hours to close because they've done their research and are looking for your offers. For potential business customers, a developed video or content strategy about the industry and the products or services you offer could attract great prospects to your website. For example, if you're Best Buy and trying to sell more work computers to businesses, you can post a series of videos where you review the best computers of 2019 for different features. Likewise, you can write a series of articles for your company's publication on the best work computers for engineers or graphic designers. Presenting your business as an expert in your space and offering a special discount or funnel for the content you create will help you acquire valuable customers through channels like YouTube or Google. Nicolas Straut Nicolas Straut Nicolas is an SEO Associate at Fundera, a marketplace for financial solutions for small businesses, who has worked on customer acquisition for several B2B companies. Visit Fundera
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