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mahfuj Cr7
Jul 31, 2022
In Political Forum
As a heavy user of WeChat reading, the author took WeChat reading as the analysis object and Palm Reading iReader as the competition product. From the product overview to the functional process, the author analyzed and compared the two reading products in multiple dimensions, and proposed for WeChat reading. relevant recommendations. Palmyue iReader has neither the traffic and resource inclination of BAT, nor the support of content channels such as China Literature Group. As a paid reading application, it has steadily ranked in the active list with tens of millions of users per month in the past 30 months. top of the list. As a leader in the first echelon of the mobile reading industry, it is committed to providing users with the most extreme mobile reading experience. 1. Product overview: think carefully and distinguish clearly 1. The purpose of competing products As a heavy user of WeChat reading, in the past two years, I have witnessed its development from a fledgling to a young eagle, and now I can look up to the industry leader, and I don't need to say my inner feelings. Because of this, I also found a lot of unsatisfactory phone number list places in use. This article aims at "reading", the core function of WeChat reading, that is, to solve the needs of users to find and read books , and compare it with palm reading, which focuses on the reading experience. By analyzing the functions and characteristics of PalmReading, comparing WeChat reading to find the bright spots and shortcomings, exploring the improvement direction of WeChat reading and finding the advantages of PalmReading that are worth learning from. 2. Product positioning WeChat Reading is a reading software with social attributes. Its core function is to provide users with a high-quality reading experience of genuine books, published books and online literature. On the basis of core functions, it provides users with a platform to meet friends with books. 3. Product Mode On the basis of traditional reading, WeChat Reading adds social elements, namely " reading + socializing ". With the help of WeChat's huge user base, it has quickly formed a scale, and even Tencent's own QQ reading has to be discouraged by this incomparable innate resource advantage. Judging from the current state of development, there is no conflict between reading and socializing. In the comment area below the popular books,
Competitive Analysi How WeChat Reading can catch up with iReader
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mahfuj Cr7

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