Jun 21, 2022
In Political Forum
Direct public relations and without political company email list Specifically, Ted Cruz wrote on the social network 'humanity is doomed' (or humanity is doomed) with the reposting of the Cows Menu ad, a phrase that, although it was not explicit, was more than evident that the Burger King campaign did not it pleases the politician. In fact, they made it very clear in a subsequent statement issued by a spokesperson for the Republican senator cited by Business Insider company email list that the message was "pretty clear." Netflix announces a mobile game and a television series from the same franchise “(…) I think it is quite clear what he meant. (…) Burger King is so desperate to please the left awake that he is launching a campaign about farting cows, ”said the spokesman. In this regard, the brand did not take long to company email list by pointing out that it is not about solving a problem with a single action, but about contributing to a substantial change. “It's not really rocket science. (…) Adding 100 grams of lemongrass… can have a significant impact in terms of greenhouse gas emissions, which is probably the biggest company email list contribution this industry has,” Burger King global CMO Fernando Machado told BI . The campaign that upset the politician On Tuesday Burger King launched the Cows Menu campaign, a creative work that aims to communicate two aspects of the brand in relation to its commitment to the environment ; on the one hand, the promotion of their sustainable Whopper and, on the other, that to achieve this they changed the diet of company email list cattle with which the meat of their hamburgers is produced, one that uses lemongrass which, as the main benefit, stands out that the cows produce 33 percent less methane emissions. It is a project developed by the We Believers agency company email list whose main product is an advertisement directed by Michel Gondry which, very much in the director's dreamlike style, relies on music and humor to build a story that aims to communicate the company's sustainability commitment. Introducing the campaign, Burger King's global CMO said: “This initiative is part of our Restaurant Brands for Good plan. (…) We are making our formula, details and results public. This is an open source approach to a real problem." This campaign gives a huge lesson to its competitors in the sports marketing environment Share on facebook Share on linkedin Share on company email list Share on pinterest Share on twitter 07/14/2020 Campaigns , Advertising , Video Posted by Alejandro Chavez Despite being one of the most common strategies, the use of sports marketing tends to cause more or less the same errors in more than one campaign.