You include your logo and that it is visible at all times. Human presence can increase engagement . An old advertising trick, which in this case is true to the letter: put people in your ads. Use photographs of your product . Once again, we see that in mobile marketing we can and should fall into the obvious. When you have a small screen and limited attention span, you want the user to be very clear about who you are and what you're talking about. To increase brand recall , include it at the top of the ad. This way you will ensure maximum visibility. Be careful with dual branding . For mobile ads, less is more. The simpler and clearer your message, the better.
Playing with two brands at the same time can confuse the user instead of creating the synergies you are looking for. Make your messages Image Masking simple and clear . It's always important to get your message across concisely, but in mobile ads it's even more crucial. Look for clean ads, with simple images and little text, and avoid an overdose of information. Use video to attract attention . Videos are enjoying increasing acceptance among mobile users. The increase in the size of screens and the fact that connections and data rates are getting better and better make video an element to take into account in your mobile marketing. Use humor in your creativity .
Nothing like sparking a laugh in the middle of the day to make your audience remember you. Dare to add interactivity to your ads . Another very useful resource to spark engagement and make users stay with you. Use calls to action to increase conversions . Sometimes the most hackneyed features, like buttons with a clear call to action, are the most effective. Make their design stand out and easy to activate on a small screen. With these recommendations,