write, hire a ghostwriter or editor. If you're a writer, make sure you have access to a subject matter expert (or really good research skills) to help you write the article. In Google's SEO starter guide, here are two savvy tips:The expertise and authority of a site increases its quality. Make sure the content on your site is created or edited by people who are knowledgeable in the field. For example, providing expert or experienced sources can help users understand the expertise of articles. Representing a well-established consensus in pages on scientific topics is good practice if such a consensus exists. As well: Users value well-written, easy-to-follow content. Avoid: – Writing sloppy text with many spelling and grammatical errors. – Clumsy or company employee list poorly written content. … Step 3. Use SEO tools. Many writers aren't trained in SEO, so mastering an SEO article can be daunting. Good news: there are SEO tools that can help writers easily optimize their content. For example, Bruce Clay's WordPress SEO plugin helps . content creators get SEO data before, during, and after the writing process. So articles are optimized with best practices for a specific search query (not general best practices which are not that helpful). Step 4. Research keywords (aka search queries). What does your audience type into Google's search bar when they search for the information you have on your website? In its SEO Starter Guide, Google explains the very basics of keyword research:Think about the