In the last year we have experienced unprecedented changes in online sales . Our buying habits have changed radically and, therefore, our sales strategies should too. The new times demand a new vision of the current customer that allows us to accompany and interact with him at every moment of the customer journey. Let's see how to achieve it with just 3 steps. Do you want to know the 222 digital marketing trends and predictions that will change the landscape of our sector in 2022 ? Click here and download the free ebook that we have prepared for you with all the information. Online sales 3 steps for individual email list a 360 view of the current customer How to renew the vision of the current client in 3 steps 1) Find your customers wherever they are One of the maxims of online marketing is to interact with customers where they are. But the interesting thing is that these sites have changed a lot over the last year. Lockdowns and other mobility restrictions have meant that brick-and-mortar stores can no longer rely on foot traffic to stimulate sales. In addition, there are far fewer people commuting to and from work on public transport, which means there is also less consumption of outdoor advertising. Instead, social media apps like TikTok are much more popular than they were a year ago, as are streaming services like Disney+, Hulu and Netflix. Advertising