As a performance marketing agency, you may need to juggle multiple channels and content formats to ensure growth across multiple performance metrics. Videos can make a big difference to your campaign results because they've been shown to: Increase website traffic by 77%. Trigger engagement with your product/service (72% of users prefer to learn about products through video). Retain site visitors for longer (88% increase in on-site dwell time); Improve website ranking. Purchases increased by 85%. Now, to achieve these industry mailing list results, these types of agencies need to know how to use the right video at the right stage of the customer journey. This single expertise is a key reason why businesses seek out a performance marketing agency. In this case, you need to guide your clients on what types of videos they can leverage to improve their performance: Product demonstrations and explainer videos on product pages to showcase the product/service in the way users would like to use this information Video Customer Testimonials to Improve