The era of data arrive . We are surrounded by an ever-increasing volume of data; the challenge is no longer in accessing them, but in knowing how to Israel Phone Number List decipher them and turn them into business intelligence. The good news is that we have more and more information and resources to achieve this. In fact, iab spain has just published its " white paper on data ", a very interesting report to understand how to manage digital marketing in the era of big data . In this guide we'll go over some of their takeaways about data types, who owns the Israel Phone Number List data, what the real value of the data is, and how we can use it. Do you want to design dashboards that help you visualize your metrics better? Click here and take a free course focused on improving your digital marketing strategy based on the visual analysis of metrics. Guide-on-the-data-in-digital-marketing- What types of data exist? Although we speak of " data " as a broad category, not all data is created equal. These are the main classifications that we can Israel Phone Number List establish according to the iab report. According to your category structured data : structured data is the type of information that we usually find in databases, that is, a text-type file organized in rows and columns. This structure allows the information to be filtered, sorted and processed easily with the usual data processing tools. Unstructured Israel Phone Number List data : this includes all types of data that do not respond to the aforementioned structure, such as those generated through social networks, image, audio and video files For example, the customer service center, crm or brand website. Second party data : the data that comes from purchase and sale agreements with different partners. Within this type, we can distinguish between first party enrichment data (to expand the data Israel Phone Number List we already have), those obtained through exchange and those purchased (through brands that put their cookies for sale). Third party data : data from companies that are specifically dedicated to the sale of aggregated data. In Israel Phone Number List this case we cannot access the source of the data or the treatments to which they have been subjected. According to your collection process deterministic data