Already doing one for your business. But are you building a personal brand? You should be, because it may be more important than you think. The community of entrepreneurs and freelancers is growing, and anyone with internet access can build an audience by showing off their expertise. Personal branding is everything: it's about your reputation, how people perceive you, and how much they value your knowledge. In short, building a recognizable personal brand opens up professional opportunities, and it's the only way to differentiate Yourself from your competitors in the long term. By creating a personal brand, you can create a community. Read on to find out how you can create this community company mailing list for yourself. So how do you create a thriving community through email marketing? Your first question may be: why social media email marketing? After all, some people think email isn't particularly beneficial, but that's just not true. Not only can email provide a great return on investment, but almost every adult has an email account. This means that email has a wider reach than any other social media platform. Did you know that the average email open rate is 22%? The average reach rate on instagram is 10%, which means that only 10% of your followers Can see your posts. And facebook is worse, with only a 6% reach rate. According to statista, 82% of people check their emails at least once a day, and 50% of those emails are read on cellphones. In short, email is one of the best ways to reach your audience. How to use email marketing to build a personal brand 1. Personalize it. Segmentation is the key to successful marketing. You can use email segmentation to send relevant content to each individual subscriber. All of your subscribers subscribed to your email because they love what